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AWARD-WINNING CREATIVE COPYWRITER WITH GLOBAL BRAND EXPERIENCE

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BRAND CATEGORIES OF EXPERTISE

 

Packaged Goods | Mobile | Technology | Finance | Beauty | Fashion | Tourism | Healthcare 

Wine & Spirits | Sports Toys & Games | Food & Beverage | Non-Profit

 

SKILLS & RESPONSIBILITIES

                                                              

Deliver integrated, 360 conceptual copywriting across all media channels: 

Digital, Broadcast, Print, POP, OOH, Experiential, Radio, Direct Mail, and Social

 

• Translating marketing objectives into creative solutions 

• Storytelling that emotionally connects with consumers 

• Creating long and short form web content, banners, corporate video scripts, emails, manifestos, blogs, memes, tweets, mailings, radio and TV scripts 

• Maintaining and/or creating a Brand's voice, tone, and identity 

• Supervising musical and VO direction, casting, shooting, pre and post-production, editing 

• Managing and growing vendor relations 

• Mentoring and creative management of junior teams, freelancers, and interns

• Participating (and winning) New Business pitches 

• Excelling at presentations and public speaking 

• Mastering time management and multi-tasking 

 

 PROFESSIONAL FULL-TIME AGENCY EXPERIENCE & ACHIEVEMENTS

 

RAZORFISH, New York, NY                  

ACD/Copywriter  

Responsible for all digital copy in conjunction with the 360 launch of the new Citi Custom Cash Card

Created landing pages, banner ads, videos content, FB, IG posts for a variety of Citibank products                      

Completely overhauled all copy for Vitafusion and Lil Critters websites

 

UPROAR/DDB, New York, NY                     

Senior Copywriter/ACD 

Won TELLYs, EFFYs, and ADDYs for several different TV spots for various Hasbro Brands

Challenged and succeeded in making GoGo My Walking Pup “Toy of the Year” and Best Selling Toy

Managed and mentored junior teams, freelancers, and interns

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BOZELL WORLDWIDE, New York, NY                

Senior Copywriter

Contributed to winning several new business pitches including Curel and Jergens

Successfully created and executed Bahamas Tourism 360 campaign on a shoestring budget of under $100K

 

GREY WORLDWIDE, New York, NY                    

Copywriter 

Created and executed the first TV commercials for Pokemon and Teletubbies in the US

Awarded a Gold ADDY for NY Sports print campaign

 

HILL, HOLLIDAY, Boston, MA                                        

Junior Copywriter

Won HATCH award for Dunkin’ Donuts print ad 

Wrote and supervised recordings of radio spots for Jordan Marsh Dept. Stores

 

 

FREELANCE AGENCY EXPERIENCE

  

Spring Studios, Beauty@Gotham, CarlByrd&Co, Deep Focus, Worn, Todd Street Productions, SpinMaster, Grey, Addison Group, Cementworks, Ferrarra & Co, NY Sports Club, Margeotis, True North

 

ACCOUNTS & BRANDS

 

Citibank, Vitafusion, Lil Critters, OxiClean, Maybelline, Essie, Pantene, Biore, Jergens, Curel, 

Bahamas Tourism, Dannon, Slim Fast, Smart Food, Frito Lay, Dunkin' Donuts, Red Lobster, Nespresso, 

Six Flags, Konami, Hasbro, SpinMaster, Bell South, YULU, SunCom, Verizon, Konica Minolta, Pitney Bowes,

 Jordan Marsh, Macy's, GAP Factory, WhoWhatWear, Aerosoles, EnamelCare, Mentadent, Excedrin, Climara, Arm & Hammer, Trojan, First Response, NY Sports Club, Disney Visa, Kinderprint, Crown Royal, 

Anheuser Busch InBev, Stolichnaya, Books For Kids, God's Love We Deliver

 

AWARDS

 

ADDYs, EFFYs, TELLYs, OBIE, and HATCH

 

EDUCATION

 

BS Communications, Ohio University, Athens, OH

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