Scrabble The challenge? Make Scrabble less "intimidating". Solution: Easy, in-your-face visual clues. U CN DO IT!
Tattoos
Flowers
Kittens

Curel  Inspired by children's flip books, we delivered the skin problem/solution in a visually quick read.

Curel -Tree
Curel-Fish
Curel - Shave Less

These ads got aerobics instructor, Anthony Truly, more clients and they got me a Gold ADDY.

New York Sports Club
Straight Aerobics_
Work Out with a Real Queen
Go from Buff to Buffy
Maybelline

Powder Mattes - Extremes

Take it to Extremes
Six Flags

Family Discount - OOH OBIE Award

Cryin'for Mommy
Exedrin - For a major re-branding initiative, we paired the iconic "E" branded pill with supporting visuals to literally spell out the simple joys of being headache free! Your headache ends with Excedrin. 
Revel
Reconnect
Network