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citibank Diamond Preferred Native Ads
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citibank Diamond Preferred
Citi Custom Cash card

In conjunction with the national TV, print, and OOH campaign for the launch of Citibank's newest offering,

I provided all copy for the landing page and banner ads.

The URL is protected and can't be uploaded to this site but you can see it in all it's glory -  just Google it!

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This URL isn't protected so you can happily scroll through - so, more power to ya!

IQOS Instagram & Facebook posts
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This smokeless nicotine device, popular in Europe, started same-day delivery in select states in the US just as the pandemic set in and spread the word on social.  

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Vitafusion - Entire site overhaul

All new look, all new copy!

The site is protected so you'll have to go to to check it out in its entirety.


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long form article for lil critters 

I wrote several articles for the Vitafusion and Lil Critters websites - below is an example.

Help Kids Develop Healthy Habits Now To Last A Lifetime


A parent’s top priority is making sure their kids are happy, healthy and set up for success. 

Giving kids the support and foundation they need to lead their best lives is important.

Here are some tips to help your children establish healthy habits.


Promote Healthy Food Choices for Better Eating Habits 

Food preferences are developed as early as infancy so even babies need a variety of tastes in their foods.


Follow a “rainbow diet”! 

Give your kids a colorful variety of fruits and vegetables to get the nutrients they need. According to the USDA, children should get one to two cups of fruit and one to three cups of vegetables each day.  


Most kids need at least 3 meals per day plus snacks. Those meals or snacks should include at least 5 servings of fruit and vegetables. Having a protein-filled breakfast is also important to help give them enough energy to tackle the day.

If you are having a hard time determining if your child is getting adequate nutrition, talk to your pediatrician and see if supplementation with L'il Critters might help fill some of those gaps.

Establish Consistent Routines

Whether during the school year, summer break, or on a vacation, ensuring your child has a sense of routine helps provide stability and wellbeing.


Eating routines can help them get the nutrients they need.

Sleep routines help set their internal clock and get them used to going to bed and waking around the same time.

Exercise routines can help set kids up for healthy minds and bodies.

Get Active by Making Exercise Fun

Kids need at least 60 minutes of physical activity every day. Showing kids that exercise is fun can help build healthy habits early. Sports, playing outdoors, and just running around helps to get kids moving and relieves stress.

As a bonus, an active lifestyle can also help them sleep better.

Bring On The Sandman – Promote a Quality Sleep

Sleep greatly varies by age, but on average, a child needs at least 9-10 hours of restful sleep at night. Keeping a consistent, routine bedtime helps them get the necessary rest they need to tackle a new day feeling refreshed.

Drink Up and Hydrate with Water
Kids need to stay hydrated and should consume at least six to eight cups of water each day -especially critical during summer months and sports activities. If they want flavor, try adding a squeeze of fresh lemon or lime to their water.

Vitamins and Supplements – To Take Or Not To Take

According to the American Academy of Pediatrics, kids should be able to get the recommended daily allowances of all of the vitamins and minerals they need from their diet. But many kids don't eat "a normal, well-balanced diet." If you have a picky eater or just aren’t sure your child is getting what they need from food, you may need to provide them with vitamins and supplements. Ask your pediatrician if they think your child could benefit from taking L’il Critters vitamins and supplements. Below are some to consider.

Your kid isn’t a fish fan? 

Try L’il Critters Omega-3 Gummy Fish Vitamins

L’il Critters Omega-3 gummy vitamins offer a convenient and delicious way for kids to supplement their diet with Omega-3 fish oil. Omega-3 fatty acids play an important role in their overall health, but most kids don’t get it from their diet alone.*

Suggested URL to link: Products/collections/ targeted-support-kids-vitamins


Be Pro-Probitic! 

Not all bacteria is bad! Our bodies have their own community of good bacteria called a microbiome. This bacteria lives on our skin, in our gut, urogenital tract, and in our saliva. Taking probiotics provides kids with the good kind of bacteria they need to support health.

L’il Critters Probiotic is infused with delicious natural fruit flavors and fortified with both prebiotics and probiotics making it the perfect combination to help support your little one’s digestive tract.* With 1 billion CFUs of Bacillus Coagulans and 2 grams of prebiotic fiber per serving, you can feel good about helping to give your child the support their digestive system nee


Give them daily immune support.

Ensuring your child gets the right amount of vitamins and minerals daily is essential to help support their immune system and overall health.


L’il Critters Gummy Vites Daily Kids Gummy Multivitamin: Vitamins C, D3 & Zinc for Immune Support*gives kids the great taste they want, in a fun gummy bear shape they love.

Parents can trust that kids are getting essential vitamins and minerals to help support and maintain healthy growth and development.*

Good Job, Parents!

Following all the above helps to build a solid foundation for kids’ overall health and well-being to last a lifetime. It’s never too soon to start. You’ve got this!

**  These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

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