Barbara Finnerty
Copywriter/Content Creator/Concept Engineer
www.linkedin.com/in/barbara-finnerty
bfinnyc@mac.com
917-628-8949
Award winning word nerd with extensive global brand experience in a variety of categories across all mediums
I'll create an integrated campaign to help you achieve your business objectives
Konica Minolta
TVCs, Print, Banners
The brief to pitch this new biz opportunity was 5 pages of heady info on their products and services - but they wanted something irreverent, amusing, and consumer-friendly to communicate their capabilities. We sold them with the analogy that nobody really cares how a microwave works, they just care that their food comes out hot. Voila! Winner, winner chicken dinner!
whowhatwear for target
Digital, Social, POP
Who? OG Online Fashionista Founders of WhoWhatWear.com. What? Pushing the boundaries and accessibility of Street Style through an unending social presence, web content, and a recent retail partnership with their very own collection at...Where? Target! Mic drop.
Aerosoles
TVC, Digital, Social, Print, POP
This well-established brand wanted to step up their game to be as fashionable as they are comfortable. So #FashionThatFeelsGood seemed like the perfect fit for their online, social, print, and in-store initiative.
Mabelline
Print, In-Store, paid & viral Social, DM Beauty Subscription
Taking online, print, POP, and more to the extreme with Color Sensational Powder Mattes
God's Love We Deliver
Non-profit, Social, Digital, OOH
How do you exponentially increase fundraising efforts and generate buzz to grow a younger set of donors to keep this wonderful non-profit running for years to come?
Enlist a few key influencers and celebrities like Robin Lord Taylor to #SpreadTheLove and create a huge Social push to encourage a #GiveUpGiveBack movement, and of course host an unforgettable party.
Macy's Mattress Day Sale
Website and :30 & :15 TV
Originally slated for their website, the clients liked it so much they aired it - hot diggity dog!