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BRAND CATEGORIES OF EXPERTISE

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CPG|Finance|Beauty|Fashion|Mobile

Tourism|Healthcare|Technology

Toys & Games|Food & Beverage
Spirits|Non-Profit|Retail

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SKILLS & RESPONSIBILITIES

Deliver integrated, 360 conceptual copywritng across all media channels: Digital, Broadcast, Print, POP, OOH, Experiential, Radio, Direct Mail, Email, and Social

 

*Translating marketing objectives into creative solutions

*Storytelling that emotionally connects with consumers

*Creating long and short form web content, banners, corporate video scripts, emails, manifestos, DM, radio and TV scripts

*Maintaining and/or creating a Brand's voice, tone, and identity

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*Supervising musical and VO direction, casting, shooting, pre and post-production, editing

 

*Managing and growing vendor relations

*Mentoring and creative management of junior teams, freelancers, and interns

 

*Participating (and winning) New Business pitches

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*Excelling at presentations and public speaking

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*Mastering time management, multi-tasking, Excel, and Photoshop

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PROFESSIONAL FULL-TIME AGENCY EXPERIENCE & ACCOMPLISHMENTS

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RAZORFISH, New York, NY
ACD/Copywriter
*Responsible for all digital copy in conjunction with the 360 launch of the new Citi Custom Cash Card

*Created landing pages, banner ads, video content, FB, IG posts for a variety of Citibank products

*Completely overhauled all copy for Vitafusion and Lil Critters websites

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UPROAR/DDB, New York, NY
Senior Copywriter/ACD
*Managed multiple projects from concept to completion within tight timelines and budgets while maintaining high quality    standards

*Managed and mentored junior teams, freelancers, and interns

*Won TELLYs, EFFYs, and ADDYs for several different TV spots for various Hasbro Brands
*Challenged and succeeded in making GoGo My Walking Pup “Toy of the Year” and Best Selling Toy

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BOZELL WORLDWIDE, New York, NY

Senior Copywriter

*Developed concepts and copy for integrated campaigns that included print, TV, radio, POP, and OOH 

*Contributed to winning several new business pitches including Curel and Jergens

*Successfully created and executed Bahamas Tourism 360 campaign on a shoestring budget of under $100K

 

 

GREY WORLDWIDE, New York, NY
Copywriter
*Consistently transformed briefs into creative marketing solutions that elevated brand awareness and sales for multiple    brands
*Awarded a Gold ADDY for NY Sports print campaign

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FREELANCE AGENCY EXPERIENCE

JCPenney In-house Digital, Spring Studios, Beauty@Gotham, CarlByrd&Co, Deep Focus, Worn, Todd Street Productions, SpinMaster, Grey, Addison Group, Cementworks, Ferrarra & Co, NY Sports Club, Margeotis, True North, Flatrock Digital

 

 

ACCOUNTS & BRANDS

Citibank, JCPenny, Vitafusion, Lil Critters, OxiClean, Maybelline, Essie, Pantene, Biore, Jergens, Curel, Bahamas Tourism, Dannon, Slim Fast, Smart Food, Frito Lay, Dunkin' Donuts, Red Lobster, Nespresso, Six Flags, Konami, Hasbro, SpinMaster, Bell South, YULU, SunCom, Verizon, Konica Minolta, Pitney Bowes, Jordan Marsh, Macy's, GAP Factory, WhoWhatWear, Aerosoles, EnamelCare, Mentadent, Excedrin, Climara, Arm & Hammer, Trojan, First Response, NY Sports Club, Disney Visa, Kinderprint, Crown Royal, Anheuser Busch InBev, Stolichnaya, Books For Kids, God's Love We Deliver

 

 

AWARDS

ADDYs, EFFYs, TELLYs, OBIE, and HATCH

 

 

EDUCATION

BS Communications, Ohio University, Athens, OH