WhoWhatWear for Target - Who? OG Online Fashionista Founders of WhoWhatWear.com. What? Pushing the boundaries and accessibility of Street Style through an unending social presence, web content, and a recent retail partnership with their own collection.at...Where? Target. Mic-drop.
(CLICK IMAGES TO ENLARGE)
Aerosoles wanted to up their game as fashionable not just your Grandma's comfy go-to shoe. So #FashionThatFeelsGood seemed the perfect fit for their online, social, print, and in-store initiative.
God's Love We Deliver - How do you exponentially increase fundraising efforts and generate buzz to grow a younger set of donors to keep this wonderful non-profit running for years to come? Enlist a few key influencers and celebrities, like Robin Lord Taylor, to #SpreadtheLove and create a huge Social push to encourage a #GiveUpGiveBack movement, and of course host an amazing party!
Konica Minolta - The brief to pitch this new biz was 5 pages of heady info on their products and services - but they wanted something irreverent, amusing, and consumer-friendly to communicate their capabilities. We sold them with the analogy that nobody really cares how a microwave works, they just care that their food comes out hot. Voila! Winner, winner chicken dinner!
Maybelline - Taking online, social, print, and POP to the extreme with Color Sensational Powder Mattes.